Flybe has had its knuckles rapped by the Advertising Standards Authority following a January sales promotion.
Under an advertisement entitled Keeping Britain on the Move, the airline highlighted a sale of 10 million seats and listed 70 destinations with corresponding prices. The ASA received a complaint that said the advertisement was misleading because it did not make clear from which departure airports the advertised prices applied.
Flybe responded that the advertised prices were correct but withdrew the advertisement, saying it was concerned about how it would be interpreted. It was then redesigned with the words “from” and “to”.
The ASA ruled that the advertisement was misleading because it did not state whether the 70 airports were departure or destination points or make clear how many seats the promotion applied to.
The adjudication stated: “We told Flybe to ensure that their ads made clear which airports flights departed from and went to and to which seats fares applied.”