Budget hotel operator Premier Inn is “confident” that its expanding German business will become profitable this year.
The brand, which is owned by Whitbread, said it had seen “continued strong trading momentum” in both the UK and Germany in the quarter up to 27 November 2025, with total group sales rising by 2 per cent year-on-year to £781 million.
Dominic Paul, Whitbread’s CEO, said: “In the UK, the overall market continued its return to growth and we delivered a positive RevPAR (revenue per available room) performance, which has continued and stepped up in the current trading period.
“In Germany, demand has increased and we outperformed the wider market in what is an important trading period with a number of key events. We remain confident in reaching profitability this year, which is a key milestone as we progress towards fulfilling our ambition of becoming the country's number one hotel brand.”
Whitbread said that its 800-plus UK properties achieved a year-on-year increase in total sales of 2 per cent in the quarter, while RevPar was up by 3 per cent. In Germany, where the brand has around 60 hotels, sales rose by 12 per cent year-on-year and RevPar increased by 7 per cent during the quarter.
Sales for the six weeks up to 8 January also saw growth for Premier Inn, with the UK market recording a 4 per cent year-on-year rise and accommodation sales in Germany increasing by 11 per cent over the same period.