Northern Europe has seen the highest hotel occupancy levels of any global region, with the UK and Ireland leading the way.
The UK recorded occupancy of 84 per cent for the week ending on 16 July, according to hotel data specialist STR. Ireland’s hotels performed even better by filling 86 per cent of their rooms for the same week.
These rates were only 0.4 per cent lower than the comparable week in 2019 showing how the hotel sector has bounced back quickly this summer in both countries. Last month, London’s hotels recorded their highest ever monthly average daily rate (ADR) at £209.
UK and Ireland occupancies were also just above Northern Europe’s overall rate of 83 per cent, which rose by one percentage point on the previous week.
As a comparison, the US hotel industry had an occupancy rate of 72 per cent in the same week and the worst performing region globally was Southern Africa with just 55 per cent of rooms being filled.
The global average for hotel occupancy, excluding the US, was up by 1.9 percentage points week-on-week to 67.8 per cent. Global ADR also rose by 1.5 per cent to $144, which was 16.9 per cent higher than 2019 levels “driven by strong demand recovery and inflationary impact”.