Accommodation specialist mysa has launched the ‘Optimiser’ programme, an initiative designed to support corporate travel professionals seeking to establish their own businesses by providing access to the platform’s digital tools and resources.
Described as "a new professional pathway," the initiative provides access to “a shared network of support, mentorship and technology” and will led by Christopher Hunt, director of partnerships at mysa, who will guide professionals through the onboarding process.
“Too often, incredible industry talent is lost because people don’t see a clear way to go independent,” said mysa founder, Gary Hurst.
“The Optimiser Programme gives experienced professionals the freedom to create their own destiny – to use their expertise in a way that works for them – while having the backing of a trusted technology partner that’s built for collaboration, not competition.”
According to the company, each ‘Optimiser’ will gain access to mysa’s analytics and booking tools, marketing and branding resources as well as personalised training and mentoring. While each professional operates independently, they will be connected to the broader Optimiser community.
The programme is offered worldwide, and fees are service-driven. A “moderate” onboarding and training fee also applies, which varies according to prior experience and competency, the company said.
“The Optimiser process is about empowerment – but it is also about ensuring individuals are supported and mentored in a collective environment that provides a platform for ongoing success,” Hurst said.