Traveller behaviour and habits are changing how buyers talk about their travel programmes particularly in an age of information clutter. In this webinar Anne Barlow, head of UK and NEEMA travel operations at UBS shares some of the ways that the financial company has changed the way it communicates policy and deals with complaints. Ole Mortensen of AMM Consulting shares his insight on travel policy communication, which stakeholders to involve and some easy areas where communication could be improved.
Watch the webinar in full or jump to these times to hear the discussion on different areas.
00:00 Meet the panel
01:46 Ole Mortensen takes it back to whether the travel policy is working for the traveller and some potential challenges and different communication options. He ends with a range of questions that buyers can consider and the easy 'low-hanging fruit' opportunities.
17:31 Anne Barlow shares UBS's communication strategy from keeping it simple and opening up channels for feedback to pop-up supplier events and what a 'welcome to travel' call entails.
42:09 Audience questions including how to deal with the question 'why do we have to use an agency?', how to deal with the 'noisy few' and whether to incorporate platforms like TripAdvisor.
Download the presentation slides