There are many metrics that travel managers can use to measure their programme. This webinar first describes why it's best to concentrate on elements that you can influence rather than ones that are out of your control.
Each of our three panellists then champion two KPIs each and why they think they are useful for travel managers.
Claudia Unger puts forward the case for assessing traveller satisfaction and data quality, including what buyers should consider in traveller surveys.
Robert Daykin believes hotel visibility needs to be considered and a virtual meeting index that incorporates why and whether certain meetings should take place.
Caroline Strachan shares some of her own experience in her chosen KPI of traveller well-being and presses why buyers should think about T&E spend vs revenue.
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