Travel managers can learn from their marketing department by communicating through campaigns.
This is one of the main takeaways from this session with Kim Colbert of Advito and Tony McGetrick of BCD Travel.
They put forward that thinking about engagement via campaigns helps travel managers deal with the decreasing attention span of travellers and keep them informed on what really matters.
Colbert and McGetrick shares some experience of companies using email and video to communicate their travel programme.