New mobile search service from Jeanie Media gives business travellers access to local city guides at the touch of a button ensuring they can find restaurants, bars and entertainment to suit their needs despite being new in town.
Partnering with Itchy City, the leading publisher of local city guides, Jeanie uses location-based services to provide business travellers with personalised advice on what's open and available close to them, with one click. The content is selected from a host of the UK's best-known and well-respected listings publishers - such as Itchy City, Square Meal, The Press Association and The AA. In addition to listings, the service, dubbed ‘Itchy Mobile - Driven by Jeanie', also provides editorial reviews, as well as a route planner and current distance from the venue, allowing business travellers to make the most informed decision as quickly as possible.
The service is available across sixteen of the UK's leading cities - including London, Edinburgh, Leeds, Manchester and Oxford - and can be tailored to suit the business traveller's requirements.
Extremely user-friendly, ‘Itchy Mobile - Driven by Jeanie' requires no text input, and lets users select from seven top-level categories, including ‘eat', ‘music', ‘entertainment' and ‘travel'. It's easily downloadable to a wide range of mobile phones by simply texting the mobile keyword ‘Itchy' to the shortcode 66996; business users can also distribute the application virally to clients and colleagues using the ‘Tell-a-friend' function.
Alexander Fairfax, managing director and co-founder of Jeanie, says, "We wanted to create a mobile search application that business travellers actually find useful. Less is more on mobile; so the service only provides the most relevant information, delivered super fast at the touch of one button. It's a case of scroll, click, and let Jeanie read your mind.
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