ExCeL London - 30 Sep - 01 Oct 2021
18 October 2021 - Virtual
28 October - London, UK
Rail operator Deutsche Bahn has started selling tickets at Bizhub International Travel Agency in Beijing.
The move is part of a trial in China allowing foreign operators in the outbound tourism market to do business in the country for the first time.
The agency uses Amadeus booking technology to allow travellers in China to book tickets for travel in Europe, on Deutsche Bahn and other European rail providers.
Jürgen Büchy, CEO of Deutsche Bahn, said: "Many people travel to Germany and our goal is to highlight the advantages of travelling by train while the traveller is still in their home country building their trip.
"This partnership gives them the ability to book their entire trip - flight, hotel and train travel - all in one place."
According to Deutsche Bahn, the agency offers the same ticket and service options as Deutsche Bahn travel centres in Germany.
Diane Bouzebiba, head of Amadeus Rail, said: "Recent market liberalisation in the Chinese tourism industry has given European providers of travel services an opportunity to serve the Chinese traveller at travel decision time."