BTN Europe presents an overview of business travel and MICE predictions for this year
ExCeL London - 24-25 February 2021
The Travel Technology Show (TTS) has revealed it is considerably increasing its seminar sessions for its 2007 programme. Previously the event held ten sessions but next year it will boast 20
The event will be run adjacent to the Business Travel Show at Earls Court 2 from February 13-14. The Travel Technology Show is Europe's largest and only dedicated travel technology exhibition and provides ”face-to-face” contact with thousands of travel technology budget holders.
Over 130 exhibitors are expected next year in comparison to this year”s show. And over 3,500 visitors are predicted to attend compared with 3,072 this year.
TTS' 'exhibition' format enables senior commercial and IT management to meet and talk with travel technology suppliers on their stands. The event provides a dedicated environment with a strong focus on doing business.
The seminar programme supports this ethos, visitors are able to attend the sessions that are relevant to them freeing up their 'exhibitor time'.
At TTS 2006, hundreds of new sales contacts were made, lucrative business deals clinched and countless new technology products and services were launched to thousands of senior commercial and IT management from the industry.
TTS event director Neil Simpson said: ”Building on the success of the last three years and capitalising on our unique database, we aim to dramatically increase attendance whilst maintaining the highest calibre of visitors in 2007.”
The planned marketing activity will include direct marketing and media distribution of over 120,000 tickets, advertising through key media partners and technology press, e-marketing with event profiles, show previews/newsletters, public relations, website for on-line registrations and exhibitor promotions.
Simpson revealed three of the upcoming seminars:
Cutting the cost of content management
Managing content remains a major overhead for tour operators and agents alike. This session will feature presentations from both suppliers and users and tell you how technology can make the same content available for both websites and run-of-paper brochures; how personalised e-brochures can enable you to cater for individual customer tastes and react instantly to changing market prices and how the same systems can help you fulfil the delivery of luggage labels, e-ticket notices and pre-holiday pack information
X marks the spot
Online mapping technologies are a hot trend”just ask the likes of Google, Yahoo, Microsoft and MapQuest, who have all released mapping application program interfaces recently. Find out how easy it is to incorporate interactive maps into your web sites and create mashups to produce your own maps combined with location-based information. At the very least they will make customers linger at your website a lot longer.
Get mobile: the answer could be in the palm of your hand
With Gartner predicting annual mobile phone sales to hit 1bn by 2009, travel companies who ignore the e-commerce and marketing potential of this ubiquitous device do so at their peril. Add to the mix smartphones, PDAs and iPods, the handheld device is here to stay. This session will highlight some current examples of how mobile devices can be used to stay in touch with customers, drive sales and provide extra revenue opportunities.