BTN Europe presents an overview of business travel and MICE predictions for this year
ExCeL London - 22-23 June 2021
Stamford Bridge, home to Chelsea Football Club, has launched its first ever US sales mission in response to increased demand for events spaces and corporate hospitality from international buyers.
The venue’s event sales, business development and hospitality teams are joining the football team’s July/August US tour, holding meetings and hospitality events in LA, Detroit, Minneapolis and New York.
The teams will be hosting clients at matches in Pasadena California, Ann Arbor Michigan , and Minneapolis, Minnesota .
Simon Hunter, head of venue and brand at Chelsea Football Club said: “Over the last couple of years we’ve seen a steady growth in interest from international buyers and felt the time was right to leverage the increasingly high profile of football in the US to take our brand, and the Chelsea FC experience, directly to potential clients.
“We’re using the trip to actively target corporate event planners from blue chip companies in the tech, finance and law sectors as well as large incentive agencies. We’ve been working with ILEA and MPI, in order to ensure we maximise our time in the US with a highly targeted, efficient sales approach to these industries as we look to capitalise on the growing awareness of and interest in Stamford Bridge as a venue.”
Stamford Bridge saw a 6 per cent rise in revenue last year – the third consecutive year of growth.
Sign up to BBT’s twice-weekly newsletter