30 November 2022, Virtual
12 December 2022, etc.venues Monument, London
Business Travel Show Europe, presented by The BTN
Merged event-tech suppliers Aventri and MeetingPlay and the recently acquired Eventcore are all officially rebranding as Stova, the company has announced.
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The previously three separate brands will now operate as Stova, offering strategic meetings management, onsite solutions, virtual and hybrid events, event marketing, reporting and analytics, and content management on one platform.
The rebranding follows several recent changes for the companies. Aventri and MeetingPlay merged in January and named MeetingPlay CEO Eric Lochner as leader of the joined entity. The companies acquired Eventcore over the summer to make a trio.
Now, all under new company name Stova – which comes from the term "standing ovation," according to the company’s new website – the rebranding supports the merged event tech company’s focus on a single platform.