BCD Meetings & Events (BCD M&E) has launched its brand experience agency The Collective in Australia, its first expansion into Asia Pacific.
The Collective brings together strategic experience design, creative development, production and measurement capabilities “to help organisations create experiences aligned to clear business and brand objectives”.
Beldon Lo, The Collective
Beldon Lo, who has 20 years’ experience in events and exhibitions with clients such as Jaguar Land Rover, Ford, Bloomberg, HSBC, Huawei, Coca-Cola, The Walt Disney Company and NBCUniversal across China, Australia, Europe and North America, will lead the agency's development and growth in the Australian market.
Lo said, “Organisations want experiences designed with purpose. We start with the objective, not the event format. By combining our local expertise, purposeful creativity and global support, we can help clients create experiences that engage people and deliver against specific business objectives.”
Sanjay Seth, BCD M&E’s SVP and managing director for Asia Pacific said, “Australia is a strategically important market and a natural choice for The Collective in Asia Pacific.”