BTN Europe presents an overview of business travel and MICE predictions for this year
I’ve been tasked with building a ‘bleisure’ policy – what have I missed?
Many of my travel industry colleagues don’t like the term “bleisure travel” and are trying to think of another name.
But the name is not the point; the fact is that company travellers are increasingly loving the idea of tacking on a holiday to their business trips.
We all know that when you travel to a new destination for a long, boring business meeting, it’s very rare that we see much of the “outside world”.
I remember well my first-ever travel conference. I was new to the industry and had been a travel manager for one month!
The venue was Marbella, and the nice five-star hotel was on the beach with various events being held in rooms overlooking the Mediterranean. Unfortunately, we never made it to the beach. What was this travel industry all about, I wondered at the time; we were in a great location, but saw none of it.
Well, that was 20 years ago, and times are changing with travel managers today frequently being asked for “add-on holidays”.
There are many advantages to this type of request and activity, not least from a sustainable travel angle. Bleisure ticks the green box as extra holiday flights are combined with the business trip.
However, while my organisation embraces bleisure as a concept, we obviously need a framework around it.
It’s very rare that we see much of the outside world
Combining business and personal travel
My guidelines so far have included the points below being added to our travel policy: