Key travel is to raise money to pay for cancer treatment for 10 children in Africa.
The travel management company's staff will participate in fundraising activities throughout the year to help the Maternal and Childhealth Advocacy International organisation.
Money will be spend on chemotherapy and palliative care for youngsters suffering from Burkitt's lymphona at Bamenda Hospital in Cameroon.
MCAI's country director for Cameroon, Dr Alison Earley, said: "This will mean so much to the families that we help. Burkitt's lymphoma is such a painful illness and without our support families just can't afford chemotherapy or travel."
Key Travel's chief operating officer, Steve Summers, said: "The subject of cancer is close to everyone's hearts and the work MCAI does in Cameroon is extremely valuable.
"We will be organising a range of fundraising events throughout the year to get staff involved and hope to raise as much money as we can to help these children have long, happy and healthy lives."