Buyers should better understand the behavioural patterns of “today’s business traveller” to ensure the most effective travel policies now and in the future, according to a report from hotel booking specialist HRS.
The company’s latest white paper, Pillars of Perfect Programmes, believes the global workforce is going through a “significant period of change” as business travel is becoming more traveller-centric similar to a leisure experience.
It urges travel managers to provide the right content and functionality in their policy to deliver better compliance and cost savings to their company.
HRS managing director UK and Ireland, Jon West, said: “Ultimately, perfect policy is already in travel mangers’ hands. Adoption and compliance levels can be controlled by making the right solution available to bookers and travellers.
“To succeed, it is policy which creates the dynamic environment in which the right content, usability and functionality, delivers better results, every time.”
The white paper argues failure to provide enough choice, content or a slick booking process will increase the risk of leakage.
Hotel compliance
The white paper also shows how to create a ‘perfect hotel programme’ focusing on the central pillars of content (including channel and price), usability and functionality (including payment solution, booking process and traveller tracking), and policy – the business rules that determine the use of both content and booking channel.
West said: “Unless all central pillars are in place, any programme is doomed to fail because bookers and travellers will simply not comply. These three pillars all support adoption which is key to compliance and preventing leakage from travel programmes.”
Download Pillars of Perfect Programmes
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