Promoting their travel programmes to employees and finding innovative ways to cut costs are the two biggest priorities for UK-based travel buyers for 2014, according to a new report.
Leading TMC Carlson Wagonlit Travel surveyed 970 travel managers around the world for its annual Travel Management Priorities report.
The study revealed that 65% of UK buyers said that further promoting their programmes to their travellers was a “high priority” this year, followed by finding new ways to make savings (62%) and also driving higher levels of online adoption (54%).
Finding innovative ways to make savings was the number one priority for buyers across the world. While improving the experience for travellers also ranked highly – particularly through the use of technology and big data.
David Moran, CWT’s executive vice president for global marketing and enterprise strategy, said: “Identifying savings is still the top priority for travel managers across the globe.
“However, the greater focus on traveller experience marks a fresh, positive chapter for the industry.
“We’re working on new, innovative ways to help travel managers achieve their money-saving objectives at the same time as exceeding traveller expectations, from booking to expense management, and everything in between.”
The top seven priorities identified by travel buyers in CWT’s report are:
- Finding innovative ways to generate savings
- Driving growth in online adoption
- Optimising end-to-end travel processes
- Further promoting the travel programme
- Redesigning the travel policy
- Developing a mobile strategy
- Reinforcing corporate social responsibility
For more details about the report, click here