Virgin Atlantic has launched a new global ad campaign, in a bid to stregthen the airline's "it" factor.
The £6 million campaign will see somersaulting air stewardesses and posing passengers take to the TV and cinema screen in the UK and US this weekend.
Building on the success of the 25th anniversary "Still red hot" campaign, Virgin's new advert features air stewardesses voguing the in-flight safety campaign, and pole dancing on giant forks, to the tune of Muse's Feeling Good.
The 90-second video, featuring the strap-line "Your airline's either got it or it hasn't", was created by RKCR/Y&R.
Mark Roalfe, chairman of RKCR/Y&R, said: "This film dramatises all the elements of the Virgin Atlantic brand, but does so in a style that only an airline like Virgin Atlantic would ever do - encapsulating the essence and ‘it' factor of the brand which sets it apart from its competitors."
To see the ad in full on ABTN's sister website businesstraveller.com, click here.
www.virginatlantic.com