Will Whitehorn, President of Virgin Galactic and real life rocket man, will be attending the Business Travel and Meetings Show.
On February 10 he will give a talk on the final frontier of business travel, on the Centre Stage at 1pm.
David Chapple, event director, said: "We are incredibly excited to welcome Will Whitehorn to BTMS 2010. If a quick preview of his presentation is anything to go by, he'll have us all reaching for our wallets to find the $20,000 deposit for a flight in space!"
As a prelude, here's a description of space travel on the Virgin Galactic website: "A brief moment of quiet before a wave of unimaginable but controlled power surges through the craft. You are instantly pinned back into your seat, overwhelmed but enthralled by the howl of the rocket motor and the eye- watering acceleration which, as you watch the read-out, has you travelling in a matter of seconds, at almost 2500mph, over three times the speed of sound."