Ryanair wants its new website to become the “Amazon of travel” by offering hotel rooms, price comparison and discounted concert tickets.
Speaking toReutersMichael O’Leary said he wants to disrupt the industry and put a squeeze on third-party sites such as Skyscanner, Google flights and Booking.com.
Ryanair.com and mobile app are currently being redeveloped as it seeks more direct traffic and lower dependency on sales through comparison sites.
“We need to be careful ... we are very wary not to allow Google to become the avenue by which we sell 50, 60, 80 percent of our tickets," O’Leary said.
“We want to become the Amazon.com of travel in Europe, with a whole load of additional services: price comparison, cut-rate hotels, discounted football tickets, concert tickets.
"We want to be the disruptor that goes out and disrupts the original disruptors,” he added.
Last month, O’Leary revealed he had written to four European airlines requesting that they display each other's fares on their websites, in a bid to squeeze out services such as Google Flights.
He also told Reuters he wants Ryanair to become a direct distributor of unsold hotel rooms by charging lower levys than rival sites such as Booking.com and Expedia Inc's Hotels.com.
"We thought ... Why don't we take away the hotel disruptors, the Booking.coms, who the hotels generally hate because they charge them 40 percent of their revenue, and sell them for 10 percent?"
One function of the new website will be a fare comparison service that shows the cost of flights from both Ryanair and its rivals.
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