Bmi has unveiled a new logo which uses the full name of British Midland International.
The airline has completed a strategic review of its brand and sees the new logo as offering a “larger logo footprint, enabling it to achieve greater presence and standout in its communications.”
Joerg Hennemann, bmi’s new chief commercial officer, said:
"In British Midland International, we are building a clearly-defined, well-positioned and easily understood brand. Our customers around the world associate themselves with a British airline and our refreshing, new visual identity will help us to communicate in an even clearer way with our customers and staff alike. Our new logo shows our customers that we are an international airline with a strong British heritage.”
For more on bmi, including an interview with ceo Wolfgang Prock-Schauer, click the blue tag below.
www.flybmi.com