Singapore Airlines (SIA) has unveiled more details of its new low cost carrier, including the name: Scoot.
The CEO of the airline, Campbell Wilson was appointed in July, but details of it name have until now been kept under wraps.
Wilson said the name Scoot had been chosen “for many reasons, not least because it’s different”.
“Rather than the tried and tired “airlines” this, “airways” that or “air” yawn, it’s short, sharp and snappy,” he said.
“Besides difference, it conveys spontaneity, movement, informality and a touch of quirkiness—all attributes we intend this Company to be known for.”
Scoot will take to the skies in mid-2012, with a fleet of four B777-200 aircraft bought from SIA.
Based at Terminal 2 in Singapore’s Changi Airport, it will operate a no-frills product on medium to long haul routes – destinations in the first year will include China and Australasia.
Managed and run independently from SIA, Scoot claims it will offer air fares that are up to 40% less than legacy carriers.
The on-board product Scoot will use has yet to be decided, but the airline said it plans to offer two cabins.
“The team building Scoot is passionate about this new airline, what it stands for and how it can change the way people travel long distance,” said Wilson.
“We’re equally passionate about incorporating Scootitude into all that we do. It promises to be a fun and exciting ride.”