IATA has launched the NDC innovation fund to support investment in airline distribution.
The standalone investment fund will support small and medium-sized companies seeking to develop solutions which support airlines and agents as they make use of the enhanced distribution capabilities enabled by the NDC standard.
IATA has partnered with Travel Capitalist Ventures to help create the fund.
Iata’s director general and CEO Tony Tyler said: "The NDC Standard will modernise the way that airline products are presented through travel agents.
“It will help to promote efficiency and innovation, while supporting consumer demands for personalised travel products and services through travel agent channels.
"Airlines and travel agents will require tools and applications to manage this content. While we have every confidence in the abilities of existing players, Iata and Travel Capitalist have created the Innovation Fund to help spark creative solutions even more broadly."
IATA said it will welcome proposals from companies seeking the capital and business support needed to develop applications and services to meet industry distribution needs.
NDC is a set of technology standards, which will give airlines the ability to distribute all their content through third parties.
To find out exactly what NDC is click here