TMC network Advantage Travel Partnership has added hotel booking platform Arbitrip as a new hotel technology partner.
London-based Advantage, which is the largest TMC network in Europe, said that the deal with Arbitrip would give its members access to more than 1.5 million properties globally, as well as the tech-firm’s “AI-powered” analysis that helps users to find the right hotels based on “client needs and commercial considerations”.
The tech firm specialises in consolidating content from multiple suppliers, negotiated agreements and direct hotel partnerships to enable TMCs to offer “greater choice and competitive rates through a single, streamlined booking environment”.
John Sullivan, Advantage’s commercial director, said: “We are delighted to expand our accommodation-only portfolio through our new partnership with Arbitrip. It gives members access to a wider choice of real-time hotel inventory through Arbitrip's advanced, AI-powered global booking platform.”
Arbitrip is headquartered in Tel Aviv and also has an office in London. It is owned by Israeli TMC group Talma Travel Solutions, which acquired Arbitrip in 2022.
Benny Yonovich, CEO and co-founder of Arbitrip, added: “This is fantastic news for our 1.5 million properties globally, as they gain access to Advantage’s unique network of both leisure and corporate travel sellers across 750 locations in the UK and beyond.
“By analysing content, rates and commercial considerations in real time, Advantage members can deliver better value to their customers.”