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September 2022, Virtual
September 29 2022, Virtual
Etihad Airways has launched ‘Etihad Airways Partners’, a new brand that will operate in a similar way to the three global airline alliances.
The partnership will initially incorporate Etihad and five other airlines - Air Berlin, Air Serbia, Air Seychelles, Jet Airways and Darwin Airline.
However, any airline can become an Etihad Airways Partner even if it’s part of an existing alliance, such as Oneworld member Airberlin.
Etihad has previously been resistant to the idea of joining Star Alliance, Oneworld or Skyteam.
Etihad said the new brand differs from legacy airline alliances by offering benefits “well beyond pure commercial cooperation”.
It said Etihad Airways Partners will offer “synergies and efficiencies” for participating airlines on one side, and “enhanced network choice, service and frequent flyer benefits for the consumer on the other”.
The airline said frequent flyer benefits will include standardised mileage and tier benefits across all partners, no blackout periods and priority services.
“We’re aiming to deliver a consistent experience for frequent flyers when they travel, as well as a consistent framework for earning and using their miles,” said Etihad Airways president and CEO James Hogan.
“The potential for network alignment to maximise flight connectivity for passengers, together with a shared passion for superior service, are central to the ethos of the Etihad Airways Partner concept.
“The Etihad Airways Partners logo is a seal of excellence and global cooperation. It will be displayed on aircraft and on branded materials by a group of airlines working together to connect travellers around the world, and increasingly to harmonise standards in the air and on the ground,” Hogan added.