The majority of US and European buyers said their company’s travel in Europe “remained largely unaffected” by the Paris terror attacks, according to the GBTA.
A study of 135 travel buyers found around 90 per cent reported no change in travel bookings following the attacks in November.
GBTA executive director Michael McCormick and COO said the figures show business travel “continues to show resilience”.
“The fact is that we’ve reached a new normal in managing risk, and business travel buyers are taking steps in their travel programs to improve communication, put in place duty of care policies and improve safety and security of travelers.
“While businesses, government and the travel industry need to continue to work together to ensure a safe and secure travel system, it is heartening to see this increased confidence in our global travel system.”
The GBTA said the attacks have been a “catalyst” for increased communications and security measures with around 40 per cent of buyers issuing alerts on how to respond to emergency situations, while 22 per cent have enhanced safety and security for their travellers.
The surveys of U.S. and European travel buyers were conducted online between January 11 and 19, 2016 with the support of GBTA’s European partner network.