Alitalia has selected technology firm Sabre to help drive the reinvention and modernisation of the airline.
The Italian carrier, which recently struck a deal with Etihad, will move to Sabre’s integrated Software-as-a-service (SaaS) platform for all critical airline operations. This includes its ‘Sabre Sonic’ Customer Sales and Service passenger reservation system.
Alitalia said it will use Sabre to seek new revenue and cost saving opportunities in its “drive towards its 2017 revitalisation goal”.
The airline said it will use Sabre's departure control systems to manage airport check-in and boarding; Sabre's software for marketing, planning, inventory and revenue management; operational solutions for crew and airport management; and integrated, real-time decision support tools to provide a single view of flight schedules, flight operations, code-sharing and revenue management.
Alitalia CEO Silvano Cassano, said: “We are reinventing Alitalia. In the coming years, we expect that you will see a healthy carrier with a fresh and exciting new brand. This is a significant, multi-year initiative – and technology will be the cornerstone of our success. Sabre is a respected industry leader with the broadest suite of solutions on the market.
“Their integrated technology gives us a single view of our operations and will transform the way we operate today, resulting in stronger performance and higher customer satisfaction and loyalty. I’m excited aboutthis important relationship.”
Sabre President and CEO, Tom Klein, said: “Alitalia is one of Europe’s largest carriers, and they have an exciting roadmap for the future and an appetite for innovative technology. Sabre is extremely proud to work closely with Alitalia, and we look forward to helping them identify ways to drive increased revenue, cost savings and a more efficient way of working.
“We’ll also work with them to unlock new ways of delighting passengers and customers to keep them coming back. This agreement further builds on Sabre’s strong and growing presence in the European region.”
Sabre’s technology is used by 225 airlines worldwide.