Air France is to target business travellers with a new flexible fare and seating on its medium-haul network from Paris Charles de Gaulle.
The airline has unveiled a new €50 million investment for its fleet of Airbus A319s and A320s, which will come into operation from April 2015.
Air France said it wanted to put business travellers “at the heart of Air France’s special attentions” as it tries to move to a more upmarket service.
As part of these plans, Air France is introducing a new fare called Economy Flex for corporate travellers which will go on sale in January.
Economy Flex will offer more flexibility and be refundable with no extra charges which will allow passengers to change to an earlier flight if necessary and subject to seat availability.
This fare will also offer access to Skypriority services through airports, one item of hold luggage and the allocation of seats at the front of the economy cabin.
Air France will also roll-out a redesigned seat from April 2015 which will be fitted on its 24 Airbus A319s in the first half of next year and then the 25 Airbus A320s in the first half of 2016.
CEO Frederic Gagey said: “Winning the preference of each of our customers on departure from Europe by repositioning Air France among the world's leading airlines in terms of products and services is a strategic priority of the Perform 2020 plan.”