Budget accommodation brand Tune Hotels is to spend £200 million to open 25 new properties in the UK over the next five years.
Malaysia-based Tune opened its sixth hotel in the UK in Newcastle upon Tyne last week and sees the British market as its “strategic hub for expansion into Europe”.
Tune Hotels Group CEO Mark Lankester (pictured) said: “We will be targeting the major business cities across the UK such as London, Manchester, Birmingham and Leeds, as well as looking at key university cities where our concept has proved very popular.”
Tune chose London for its first property outside Asia in 2010 and the chain now has four hotels in the UK capital, as well as one in Edinburgh. A fifth London hotel in Canary Wharf is due to open in February 2015 followed by a Liverpool property in July next year.
“As an entrepreneurial company, it is not about being the biggest: we are an urban fun brand, ideally suited to city centres where guests want to get out and about to explore or need a central location if on business or leisure that won’t break the bank,” added Lankester.