The Association of Serviced Apartment Providers (ASAP) is planning to double its membership size by the end of 2015.
ASAP managing director James Foice said the new members were a mixture of multinational businesses and smaller independents.
He said this shows that “ASAP is the dedicated and recognised representative” for the sector in this country.
ASAP has 90 members with a 20 per cent increase in the last quarter.
Foice said that membership growth was mirrored by new serviced apartment units being delivered.
“To date we know of nearly 850 new apartments being opened during this year, a six per cent increase on the current stock, but we expect that figure to rise substantially,” said Foice.
Among ASAP members in 2014, the average occupancy in London rose to 2.1 per cent from 2013 to 84.5 per cent last year, while occupancy for the rest of the UK rose to 81.9 per cent from 2.6 per cent.
Foice said that ASAP plans to increase the “outward promotion” of the ASAP and sector. “Generating exposure for the quality marque is critical, and we will hold more networking events this year as well as the regional meetings and a summer educational forum.
“We want ASAP to be the default trade association for operators who want to do business in the UK.”