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The Ritz-Carlton Hotel Company has launched a luxury rewards programme for its most loyal guests.
The five-star hotel chain said the creation of Ritz-Carlton Rewards was based on customer feedback and demand for a loyalty programme that offered more than just complimentary hotel stays and flights.
Hervé Humler, the company's president and chief operating officer, said the new loyalty scheme set the hotel chain apart from its competitors.
"We have already brought together some of the most exclusive names in travel and retail, including Abercrombie and Kent, Vera Wang, National Geographic Expeditions photography workshops and Neiman Marcus, one of the top luxury retailers in the US. This is just the beginning.
"We will continue to add global partners offering our members the very best in customized and one-of-a-kind memorable experiences."
As part of the scheme, the programme partners will offer members a number of exclusive incentives.
Travel firm Abercrombie and Kent is to start a series of members-only tours to China, Turkey and Egypt, while a host of fashion and photography opportunities will also be available.
Members will also be able to redeem points for flights on 30 of the world's major airlines and luxury cruise lines, including Crystal Cruises, The Yachts of Seabourn and Silversea.
The loyalty scheme will partner the Marriott Rewards programme.