Macdonald Hotels and Resorts takes its first step into Central London after a new partnership with the five-star Royal Garden Hotel in Kensington, currently undergoing a multi-million pound redevelopment programme of its upper three floors.
Established in 1965, the 359-room Royal Garden ” which also offers 37 suites - is a prestigious venue offering contemporary accommodation combined with quality conference, banqueting and health club facilities.
Its location makes it popular for business travellers, diplomatic and government agencies, and leisure guests.
As an associate hotel, the Royal Garden will secure a range of support services from Macdonald Hotels, including online and offline marketing, sales driven through the company”s central reservation system and online booking engine, and insertion into the twice-yearly Quality Breaks publication.
”We have no secret of our wish to develop or acquire a hotel in London,” said Macdonald Hotels and Resorts marketing director, Ruaridth Macdonald. ”However, the economic climate and rising property prices have not made this a viable option to date.
”This partnership will give us the foothold into the London market we are looking for and will both compliment and enhance our UK portfolio.”
Royal Garden Hotel director of sales Mark Anderson said: ”The hotel fits well within the portfolio and we are looking forward to offering Macdonald guests the same warm welcome they would experience elsewhere in the UK.”