INTERCONTINENTAL HOTELS has announced ”From the Heart”, a global initiative to raise funds for the Asian tsunami relief effort. For the week beginning Monday 14 February,21 hotels across the world will be asking guests to donate $2 or more per stay to support UNICEF”s tsunami relief and recovery efforts. For each donation up to $2 from guests, participating hotels will match the figure. To date, InterContinental has raised more than $420,000 through donations from employees, franchisees, Priority Club Rewards members and the company”s own donation of $125,000. The Intercontinental effort is one of many being organised by the hotel industry throughout the world.
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