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IHG and Expedia have unveiled a multi-year agreement under which consumers can now book IHG hotels on Expedia sites worldwide.
”IHG seeks to extend the reach of our brands to deliver our customers additional convenience in booking their accommodation and to work with Expedia in such a way that will greatly benefit our guests.” said IHG senior vice president, distribution marketing, Eric Pearson.
The new agreement will see an addition of 3,700 hotels across all IHG brands, including Intercontinental Hotels and Resorts, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites, to the hotel selection on Expedia and hotels.com, branded points of sale globally, as well as Hotwire and Expedia Corporate travel.
In addition, IHG is participating as the launch partner for Expedia”s new media-based pricing model. The two-part model will blend transaction pricing with media pricing based on clicks on specific IHG properties in Expedia.com and hotels.com search results.
”We believe that our new media-based pricing model is truly ground breaking in its ability to help our hotel partners maximise both their exposure to, and transactions from, the highly qualified customers in Expedia”s global marketplace,” said Expedia North America and Expedia Partner Services Group, president Paul Brown.
IHG properties are currently available on hotwire.com. They will be available on Expedia Corporate Travel by December, 2007, with all participating hotels becoming available on Expedia.com and hotels.com branded sites globally in 2008.