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Hampton by Hilton has opened its latest UK property with the Birmingham City North hotel located in the city's jewellery quarter.
The 109-room property includes a meeting room for up to 12 people, a snack area open 24 hours a day, and an exercise room.
The opening is the brand's 12th property in the UK and follows the launch of Hampton by Hilton Birmingham Broad Street last year.
Hampton by Hilton last month unveiled plans to have a portfolio of 23 hotels in the UK by 2015 - doubling its presence in Britain.
Simon Vincent, Hilton Worldwide’s area president, EMEA, said: “Hilton Worldwide has had a presence in Birmingham for over 35 years and we are committed to growing our presence here.
"The famous jewellery quarter continues to thrive and we believe will benefit significantly in coming years from Birmingham City Council's Big City Plan.
"We're delighted to be supporting this drive to promote the economic, cultural and tourism potential of the area through the opening of Hampton by Hilton Birmingham City North."