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ExCeL London - 22-23 June 2021
Aparthotel company Go Native has completed its rebranding and has re-launched as Native.
Native, which is 70 per cent owned by Ares Management, says the new brand comes as the firm prepares for its next phase of growth. It is completing a refurbishment programme of its entire portfolio of 1,000 apartments.
According to Native, current and planned assets range from new-build developments and renovated warehouses to converted offices, with sites located in cities such as London, Manchester and Glasgow.
It plans to operate in excess of 2,000 apartments by the end of 2019, with sites targeted in Brighton, Reading, Manchester, York, Dublin, Paris and Amsterdam.
The brand is known for providing guests with area knowledge and tips in the form of neighbourhood guides and ‘local heroes’, a selection of nearby attractions such as eateries, art galleries and markets.
Along with the new brand comes a redesigned website that Native says makes it easier for guests to search and book apartments. It also now includes a designated section for partners and agents to find property details and images, special rates and offers, as well as industry news and blogs.
Guy Nixon, founder and CEO of Native, said: “With the refurbishment of our portfolio almost completed and a strong pipeline of new openings ahead, the time is right to re-launch with a strong new brand that reflects the high-quality design-led nature of our growing portfolio.
“The new brand communicates our commitment to providing our guests with an experience that is grounded in the rich history of each of our assets, the cultural backdrop of the areas in which they’re located and supported by industry-leading customer service.”