BTN Europe presents an overview of business travel and MICE predictions for this year
Thursday 9th September, JW Marriott Grosvenor House
ExCeL London - 30 Sep - 01 Oct 2021
18 October 2021 - Virtual
More than 200 exhibitors attended last week’s Business Travel Show while the number of visitors to the show was on a par with 2012.
The number of exhibitors rose by 4 per cent year-on-year to 205 companies for the two-day show at Earls Court last week - this compares to 197 exhibitors attending the show last year and 134 in 2011. Organisers added that many companies had also taken larger stands this year.
Initial pre-audited visitor figures were 6,148 across the two days - this compares to a final audited total of 6,061 for last year’s show.
Event director David Chapple said: “The Business Travel Show team wants the industry to understand that we are in this for the long-haul and we will continue to invest in this event moving forward.
“Next year, that means an extended hosted buyer conference, even more European senior buyers in attendance and a bigger advisory board who will have more input into the future direction of this event.”
Event organiser Centaur has also confirmed that next year’s show will take place on February 4-5 at Earls Court 2. Centaur said that 75 per cent of this year’s exhibitors had already rebooked for 2014.
“The rebooking rate speaks volumes and is a solid reflection of the continued investment injected into the event by Centaur Exhibitions in recent years to ensure the event retains its relevance for the industry,” added Chapple.