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The new Nadler Soho hotel will open its doors in May, coinciding with the renaming of the Base2Stay brand under Nadler Hotels.
Base2Stay launched in 2006, and currently operates two hotels in London’s Kensington and Liverpool's Ropewalks district.
The original London property will now be rebranded as the Nadler Kensington, although the Liverpool hotel will continue to be branded as a Base2Stay, and “become the flagship of the group's regional business.”
According to the press release, the Nadler Hotels offering (named after CEO Robert Nadler) “is all about delivering four-star rooms, with five-star service, at three-star prices”.
The new London Soho property is housed within a converted building (with an added extension), and will feature 78 rooms, some of which will include terraces courtyards or views of Soho Square.
Room facilities will include a “mini kitchen” with microwave, fridge and kettle, Nespresso machines and free wifi (with an option for paid for high-speed broadband internet at £1.95 per hour or £5.95 for 24 hours).