Accor has launched a five-year sustainability innovation programme designed to speed up the methods by which resource management solutions are found, tested and scaled across its global hospitality network.
The programme is a step away from local initiatives and toward a more structured and scalable approach, with a four-phase methodology of framing, sourcing, testing and scaling solutions that "deliver measurable operational and environmental impact," according to the company.
Accor aims to deliver more than 100 "high-impact resource-saving solutions" to its network by 2030.
The primary focus in the first year will be on water, which Accor stated is "both a responsibility and a business imperative."
According to Accor's 2025 annual registration document, the group in 2024 carried out a review of its global portfolio to determine which properties faced the highest water stress risk and found that nearly half of its hotels were flagged as likely water scarcity risks, with key hotspots in the Arabian Peninsula, Greater China, South Asia, Thailand and the Middle East/North Africa region.
The group reduced water intensity 5.2 per cent year over year in 2025 through water protection initiatives, such as equipping over 1,100 hotels with low-flow shower heads by the end of 2025.
As part of the launch, Accor has partnered with Water Unite, a global nonprofit focused on high-impact water innovation, to pilot solutions across key operational areas including water efficiency, reuse and water management in luxury operations.