Managers regularly emphasise the importance of communicating a travel programme and social media is increasingly part of the strategy to get traveller attention.
Closed groups that allow for a targeted discussion are popular, such as Yammer and LinkedIn. Supplier feeds through platforms like Twitter can be useful, but are not always specific to your travellers' needs.
Like travel itself social media transcends above the 'business and leisure' categories, so how can travel managers use the popularity of sites and apps like TripAdvisor, WhatsApp and Facebook to their advantage?
Angela Smith, travel manager of Carillion and Adam Knights, managing director of ATPI UK share their experiences of using social media in this webinar. They touch on content, duty of care, challenges and how effective some tools are, or aren't.
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