Travellers want efficiency from technology products with the right content but complexities around distribution content and technology can hinder what is available in booking channels.
Travel buyers need to know how to cope with the ambiguity and complications of distribution, define what their travellers need and know how to make use of it so that they can enable travellers.
Traditional distribution channels tended to commoditise content and the choice was differentiated only by fare/rate and schedule/location. Growing consumerisation in business travel is behind a trend for rich content, whether from suppliers' own websites, content consolidators or suppliers' own websites.
Travel suppliers want to drive more travellers onto their own websites and to connect better with the end consumer.
In this webinar Karolien Priem, project manager and travel manager Africa, Oceania and Asia at Nestlé and Annicka Lofstrand, director global suppliers at KDS discussed the sourcing and content needs of travel managers and what they can do to not be swallowed by the process.
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