Mobiles are described as a 'teddy bear' for grown-ups in this panel session on the basis that they are comforting and looked at frequently.
Because business travellers are keeping their mobiles close to themselves and use them so much, travel managers like Ulrika Rosen from Tetra Pak, who features in this panel session, have more access to the traveller than ever. But are managers using it to their full advantage?
Ulrika shares her experience of building an in-house app in this session from the Business Travel Show. She wants to keep control as she goes through the process of changing both the app and her TMC.
However people can't be controlled and Nikolaj Astrup Madsen of Refuga believes some policies need to relax to work on mobile.
Jean Noel of Egencia and Marina Hegemann from TouristMobile complete the panel discussing this importance of technology integration and mobile fitting into a multi-channel environment.