Travel technology systems supplier for TMCs (travel management companies) and travel agents, Vertical Group, has integrated its reservations, back-office accounting and customer relations management tools into a single platform, Athena.
The end-to-end solution joins together its existing Magic Professional and Tarsc front and back office systems, in addition to an enhanced Customer Centric package that enables agents to create and store quotes, which can be emailed within a PDF file to clients.
It can also store customer profiles, preferences and trip histories that can be accessed on screen when dealing with an enquiry, allowing agents to give a more personalised service with complete information on itineraries past and present.
Explaining the highly complicated software in the simplest way possible, Vertical Group founder and CEO, Peter Healey, told ABTN: ”Athena is about dealing with the customer rather than the event. Agents can interact with the client as they have immediate and complete access to their booking history and any ongoing enquiries.”
”Athena is the culmination of a great deal of investment and man hours which we believe will enhance loyalty with customers through the added efficiency and functionality the integration of these three technologies provide.”
Athena has so far been installed by United Co-op Travel Group, Future Travel and Freedom Travel Agents” Consortium. Agents must have the latest edition of Tarsc ” version 8 ” to load the software.