Sabre's new man in Europe said a priority of the IT and GDS company was to help corporate agents improve their productivity.
Martin Cowley, who took over as senior vp EMEA for Sabre Travel Network two months ago, said
his talks with clients showed productivity was "absolutely the buzz word."
He added: "We have to support them in this. Our job is to enable their consultants to manage bookings by delivering the right corporate tools to them.
"We are going to be talking to them about end to end processes, about how you can integrate work flow from front to back office.
"They are consultants looking to make bookings on behalf of their clients and they are looking for an all on one screen solution which delivers for them."
Mr Cowley, who was previously Sabre Travel Network's ceo in Asia Pacific, said he was "“still very much at the hearing", but said the three things agents were asking for were technology, relevant content and economics.
After his first months in the post, Mr Cowley said that thee were ares where Sabre could do better in Europe.
"What we are not doing is playing to Sabre's strengths in the region. We have strong global relations with companies around the world but which are principally focused in the US.
"We must broaden that out to Europe."
He said Sabre needed to offer products like Upsell and its branded fares for airlines to help agents perform better.
He said rail was one sector in Europe which was "massively important" to all GDSs. Sabre's rail booking platform would be available in the UK by the end of this year and available in France and Germany in 2008.
He said he also expected the Internet to become more important with more and more services, like itineraries, being delivered via the web to agents.
Mr Cowley said he thought GDSs were in a better position than they were 12 months ago.
"We have signed long term agreements with with the US carriers and that is immensely important to us.
"We have more than 400 agreements with carriers and we have re-established ourselves as an integral pat of the distribution system. We have more content than we had a year ago.
"“Our model is fundamentally robust and I think we have stabilised it. We are not asked anymore if we think we are going to make it.
"“When you gt airline executives saying they are comfortable with their distribution costs through the GDS, that makes you feel very good."
Mr Cowley said that while Sabre would retain a strong presence in individual countries in Europe, its expansion would be through areas in which it was already strong.
"A lot of our customers are not so much driven by national culture as by the needs of their business.
"Corporates cut across national geographical lines and we must reflect this. There are efficiencies which we can extend by running across businesses rather than across countries."
He said that in five years time, he expected Sabre to be the market leader "in a couple of sectors of corporate travel and hopefully also online."
* see BTE's recruitment site www.businesstraveljobs.com