EASE-OF-TRAVEL makes for happier business travellers, who are more likely to accept corporate cost-cutting measures, according to research by the US-based National Business Travel Association (NBTA).
A poll of 600 European business travellers reveals that almost two-thirds (62 per cent) say "convenience" is the most important factor in choosing trip components. Only 25 per cent gave priority to "cost".
"While the majority of business travellers understand the need to be prudent around costs, the most important issue for them when booking travel is convenience," said NBTA president and chief executive Kevin Maguire. "That's why it is so vital that travel managers work with their communications colleagues to inform employees that travel changes are designed to meet both goals - cutting costs while offering convenience."