Bmi is launching a new initiative to attract business travellers.
The move comes after eight months of consultations with both staff and customers.
The airline, the second biggest carrier at London Heathrow, will improve its service to members of its diamond club - "its most loyal customers".
This includes free food and drink on services out of and in to Heathrow as well as priority seating near the front of the aircraft.
Diamond Club membership is open to anyone flying with bmi while the initiative applies to shorthaul flights out of Heathrow.
Mr Nigel Turner, ceo of bmi, said: "We know that our most important customers are frequent flyers who often travel with us on business - a group that makes up a considerable proportion of our total passengers.
"They are looking for value for money, friendly welcoming service and want to be recognised and rewarded.
"Our new initiative delivers on all these points as well as helping to set out the future direction of the company."
Sol Melia increases profits by 51%
Spanish hotel group Sol Melia reported a 51% increase in its net profits to 136m for 2006.
The group, celebrating its 50th anniversary, also said its revenues rose by 8% during the year and pre-tax earnings were up by 13%.
The company said that improved performances in its Spanish city hotels had helped increase revenue per available room (revPAR) by 7.5%.
Across all its hotels in Spain, Sol Melia said revPAR had risen by 9.1%, mainly due to increased demand from business travellers and incentive, congress and convention groups.
City hotels throughout Europe also enjoyed similar increases in revPAR.
Sol Melia said that web sales through its solmelia.com site in 2006 reached 103m, an increase of 48% and representing 13% of its sales.
* see BTE's recruitment site www.businesstraveljobs.com