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An upgraded tool to manage traveller profiles has been marketed globally by Sabre Travel Network.
Sabre Profiles will add greater security and control for travellers and travel managers.
The tool operates through the Sabre Red Workspace software and the company said it will also allow more efficient access to customer data to bring it fully into the travel management process.
Chris Kroeger, Sabre Travel Network’s senior vp, said: “For travel agencies, accurate and easily accessible customer information is critical to providing outstanding customer service, creating smart, efficient processes and fueling CRM systems.
“Sabre Profiles will quickly become one of the most important tools in our Sabre Red portfolio, helping agencies offer more personalised services and more relevant travel options that better meet travellers’ needs today and into the future.”