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Sabre Travel Network is developing what it claims will be the world’s first application store dedicated to the travel industry.
Sabre Red App Centre will be an online marketplace for business and leisure travel agents.
A launch date has not yet been announced, but Sabre said the online store would be open “in the coming months”.
Sabre hopes the new app store will spur on innovation in travel technology, said Greg Webb, president of Sabre Travel Network.
“Creating an online B2B marketplace will spur a whole new level of innovation for the benefit of Sabre connected agencies globally,” he said.
“The Sabre Red App Centre will open up a new world of possibilities for the travel industry and bring endless opportunities for creative and original applications to be brought to the market quickly.”
Approved third party developers will be able to upload their apps to the site, which will be made available to travel agencies using the Sabre Red Workspace – currently there are more than 155,000 users worldwide.
Webb said: “Our agency customers will be able to improve their business and deliver enhanced services for travelers by tapping into the collective creativity of Red App developers from all over the world.”
This winter, Sabre will launch a competition challenging developers to create the most innovative apps.