Wings Travel Management has signed an agreement with Sabre Corporation to enhance its multi-national content and technology capabilities.
The TMC’s consultants are now able to leverage the GDS technology, data-driven insights and interface of the Sabre Red 360 travel agency desktop, which it said can help it offer a greater choice of air fares, hotel rates and booking options.
According to Sabre, the platform is fully integrated with Wings’ proprietary mid and back-office system, Travel Management Application (TMA), which is used by all staff of the company’s owned and managed operations worldwide.
The agreement will also support Wings’ global growth, particularly in the Americas, where the TMC won new business last year and also expanded its footprint by acquiring the corporate and energy travel business of Louisiana-based Associated Travel.
Wings chief commercial officer Frank Palapies commented: “The last 12 months have been a period of exciting growth and development for our business globally and we needed to continue to enhance our technology solutions, not only to support this expansion, but also to source the widest range of travel content for our customers in order to optimise their travel programmes. Sabre’s advanced technology will allow us to aggregate content from additional sources over and above our existing technology providers to meet our customers’ highly individualised needs and personalise their travel experiences.
“The fact that Wings owns and manages all its operations globally and operates off the same mid and back-office proprietary system is a major point of different to our competitors. Integration of Sabre with our TMA platform will ensure that our clients continue to benefit from the advantages of global data consistency, reporting, follow-the-sun solutions and traveller safety support that Wings is renowned for.”
Salman Syed, vice president, travel network, EMEA at Sabre, added: “Wings’ clients have very diverse operational needs and therefore require technology that can provide a flexible and totally seamless experience. Sabre’s cutting-edge technology will enable Wings’ consultants to respond quickly and effectively, whilst the wide range of content available will enable them to provide the bespoke, personalised service that is required.”