Finnair has expanded its offer-and-order-based New Distribution Capability solution to its Finnair Agency Sales Tool pilot platform, provided by TPConnects, the carrier announced.
This means agency customers will have access to Finnair's current bundled product – combined seat selection plus Wi-Fi – for bookings on the platform as part of native offer-and-order flows, according to the airline.
Finnair introduced its first "native order" in May 2025 with Amadeus' Nevio technology. In September 2025, the carrier offered its first ancillary bundle for customers booking on the carrier's website or mobile app. The carrier said it would introduce additional seat related combos beyond bundling Wi-Fi in upcoming releases.
Finnair added that "with native offer-and-order-based NDC evolving alongside legacy systems, as capabilities mature, indirect channels will benefit from more consistent servicing and better alignment across airline, aggregator and seller systems”.
In an interview prior to the announcement, Finnair SVP of sales and retail Jenni Suomela told BTN that the corporate market provides a challenge and an opportunity.
"How do we bring retailing into life with our travel sellers, the biggest travel agency partners?" she said.
"The complexity of the travel ecosystem, be it online booking tools, different systems that are tied to that, is a joint challenge for the business travel segment as a whole. All of us in the value chain need to work more to improve the customer experience and to also bring more choices for the corporate customers."